What is PR? (And what isn't it?)

PR has had many definitions over the years and since its early boom days of the 1980s has almost entirely redefined itself. This is probably because most clients these days are far too media-savvy to think that fluffy ideas and champagne parties constitute a good media service (of course this is a good thing, but we do still like a good champagne party).

PR these days is often misunderstood, and it’s probably the fault of the PR industry itself that most people aren’t sure where PR is supposed to stop and marketing, advertising, branding and all the other media services begin.

Put very simply, good PR encourages the media (newspapers, magazines, TV and radio) to say good things about your product/service or whatever it is that you want to promote so that more people buy your product/use your services/think you’re great.

Of course, most PR companies have a team that will come from a mixture of media backgrounds and may be able to offer all sorts of PR-related services such as branding, marketing, copywriting and advertising. That can make defining pure PR all the more confusing for the client. So if you are wondering if something you need falls under the PR banner, or if it doesn’t but if we might be able to do it anyway, all you have to do is ask. But first and foremost we’re a PR company and we’re here to make you famous.