[puhb-lik] [ri-ley-shuhn-s]: The art or science of establishing and promoting a favourable relationship with the public.

Well that's what the dictionary says. More specifically in the world of business, PR is what you do when you want to encourage the media (newspapers, magazines, websites, TV and radio) to recognise and talk about your product or service.

Lots of people think this sounds pretty easy. It's not. Bad PR is very easy. Good PR, that delivers effective, tangible results, is hard. You'll be pleased to hear we favour the latter.